CE DESK 
Swiggy introduces free Polaroid-style photo prints on Giftables, letting users add personal images, captions, and nostalgic touches to gifts like chocolates and cakes—delivered in 30 minutes for Christmas and New Year celebrations.
Swiggy rolls out Polaroid-style photo feature on Giftables, adding a nostalgic twist to digital gifting amid festive shopping surges.
Swiggy’s Giftables platform now lets users upload personal photos that transform into retro Polaroid frames, complete with timestamps, handwritten notes, and instant-print aesthetics for sharing gifts like meal vouchers or grocery hampers. Rolled out in December 2025, the feature targets India’s gifting market, blending physical nostalgia with app convenience for occasions like the New Year and weddings.
Early adopters praise the customization, with options for filters, stickers, and AR previews, driving 30% higher share rates on social media. Unlike generic e-gift cards, Polaroid-style cards evoke emotional connections, positioning Swiggy against rivals like Zomato in hyperlocal gifting.
This move aligns with Swiggy’s tech-forward campaigns, leveraging user-generated content for viral spreads while nodding to analog charm—much like Porsche’s hand-drawn ad rebellion. Brands eye similar hybrid innovations as AI fatigue grows.
