SUGAR Cosmetics Launches Sugarquoted: India’s First Beauty Education Podcast
CE DESK 
Vineeta Singh hosts Sugarquoted, SUGAR Cosmetics’ pioneering beauty education podcast with YOSO Media, featuring Ankush Bahuguna, Dr. Jamuna Pai.
SUGAR Cosmetics, India’s leading Gen Z beauty brand, has launched Sugarquoted—India’s first dedicated beauty education podcast—in partnership with content studio YOSO Media. Hosted by CEO and Shark Tank star Vineeta Singh, the 10-episode Season 1 drops every Friday on YouTube, Spotify, and major platforms, cutting through viral trends for authentic industry conversations.
Unlike quick tutorials, Sugarquoted dives deep into beauty’s science, culture, business, and emotion. Debut guest Ankush Bahuguna, pioneering male beauty creator behind “Wing It With Ankush,” breaks gender barriers alongside Diipa Khosla (Inde Wild), cosmetologist Dr. Jamuna Pai (Blush Clinic), and investor Namita Thapar. Topics span skincare science, makeup artistry, entrepreneurship, women’s wellness, and identity.
Vineeta Singh positions it as “deeper conversation” beyond trends: “Beauty means ritual, passion, business, self-expression—for lipstick lovers and skincare obsessives.” YOSO’s Ashish Sangle emphasizes long-form trust-building in crowded podcasting, leveraging SUGAR’s consumer insights.
SUGAR, in 40K+ outlets across 550+ cities, dominates inclusive makeup for Indian skin tones. This content pivot strengthens credibility amid $28B beauty market growth to $34B by 2028, competing with Nykaa, Mamaearth via education-led loyalty.​
Sugarquoted exemplifies D2C brands’ audio strategy—creator economy meets thought leadership—positioning SUGAR as beauty’s intelligent voice beyond products.
