CE DESK 
FTA Global appoints Srijita Das Roy as Vice President of Brand & Communications, strengthening its marketing leadership with expertise in brand-building and AI-driven strategies.
FTA Global has appointed Srijita Das Roy as new Vice President of Global Brand and Communications. She is expected to take charge of establishing and maintaining the narratives of FTA Global’s internal and external brand and leading the company’s re-engineering as an FTA (Fast, Tactical, and Accountable) organization for the new AI-centered milieu.
Srijita has more than 11 years of experience in marketing and communications. She is joining FTA Global after serving as a director in charge of major client accounts and spearheading new brand initiatives at NP Digital India. She has a rich and diverse marketing communications background, including work in SEO, paid social, social media marketing, and tech-driven marketing campaigns. She has also worked at Stan Ventures and SocialDNA Labs.
At FTA Global, Srijita will articulate the vision for the company as a “Marketing Operating System”— a proprietary model for achieving visibility, discoverability, and growth in scalable marketing. She will galvanize thought leadership, foster digital community building and brand activism, and fortify the internal brand for the company to actualize its ambition.
The appointment reflects FTA Global’s intended growth through strategic leadership to claim its performing edge in the competitive and rapidly transformative marketing and technological landscapes.
