Social Panga and AMD Release Heartfelt Onam Film Highlighting Technology and Tradition
CE DESK 
Social Panga and AMD collaborate to launch an emotional Onam film blending Kerala’s rich cultural heritage with modern AI technology, showcasing innovation at the festival’s core.
Social Panga has teamed up with AMD to create an emotional digital edition of Onam that combines the ancient way of sharing stories with an element of new tech. Reimagining the myth of the return of King Mahabali with the power of modern artificial intelligence (AI) and bridging boundaries of cultural access with technological tools like AMD Ryzen AI and Microsoft CoCreator taking down language barriers.
Shot by The Yellow Shutter Production House, the film captures this synergy between technology and tradition, and projects innovation as an addition to cultural experiences rather than a replacement for them. By supporting meaningful, interactive communication during this season of celebration, AMD’s AI platform ensures people from diverse cultures, languages, and locations are able to connect with each other in languages they wouldn’t have had the opportunity to cross otherwise.
The campaign establishes AMD as a brand that is inclusive and focuses on human connection, empathy, and storytelling through the lens of new technology that connects the dots to celebrate what we share. This campaign is probably connecting with audiences in a really positive emotional way; it’s not just emotive, but it’s also set against a contemporary, technological background; it’s one of the most innovative, powerful, memorable Onam ads in recent years.
By emphasizing the themes of community and shared heritage that the festival represents, the film highlights the transformative power of AI in reshaping the way cultural traditions are celebrated and preserved in the digital era. This resonant campaign further establishes Social Panga and AMD as thought leaders in ways that are meaningful, culturally sensitive, and entertainment forward.
“Technology, especially AI, is the talk of the town today and AMD is proud to be at the forefront of this revolution. Our Onam film is a testament to how technology can bridge gaps, while emotions remain at the heart of every connection. Just as the festival brings people closer, AMD Ryzen AI laptops empower meaningful communication, seamlessly connecting the dots with the power of AI.” – Gaurav Arora, Co-founder, Social Panga
Mukesh Bajpai, Marketing Head, AMD India, said, “Festivals like Onam remind us of the importance of connection and shared experiences. With Ryzen AI, our goal is to make technology feel just as natural, enhancing the way people create, communicate, and celebrate. This film captures that vision, where advanced AI fits seamlessly into everyday life.”
Dilpreet Kaur Sandhu, Head of Business Growth and Strategy, The Yellow Shutter, said, “Festive season brings about a different energy among all us story tellers and this film for AMD India sure falls under one of the most fascinating creative challenges. This film brings together the rich cultural traditions of Onam with the cutting-edge technology from AMD.”
