CE DESK 
Bisk Farm launches its ‘Rich Marie’ chai break campaign featuring Shraddha Kapoor, celebrating India’s favorite tea-time moments with warmth and flavor.
Bisk Farm, one of India’s leading biscuit brands, has launched a delightful new campaign for its ‘Rich Marie’ biscuits, featuring Bollywood star Shraddha Kapoor as the face of the brand. The campaign, titled “Chai Break with Bisk Farm Rich Marie,” celebrates India’s beloved tea-time ritual with a refreshing, relatable twist.
The ad film captures everyday moments where people pause from their hectic routines to relish a cup of chai, perfectly complemented by the crisp sweetness of Rich Marie. Shraddha Kapoor’s charming and down-to-earth persona adds warmth and authenticity, resonating with audiences across age groups.
Through this campaign, Bisk Farm emphasizes the spirit of togetherness and comfort that comes from simple pleasures — a theme that aligns seamlessly with Indian households’ emotional connection to tea breaks. The brand’s creative storytelling, combined with Kapoor’s vibrant presence, enhances recall and strengthens its position in the competitive biscuit market.
By blending nostalgia with modern appeal, Bisk Farm’s latest campaign reaffirms its promise of quality and taste, while injecting freshness into its brand narrative just in time for the festive season.
