CE DESK 
Sangam Nayal joins Interactive Avenues as Director, leveraging award-winning digital strategy, media planning, and multi-sector experience from top agencies to drive innovation and brand growth.
Sangam Nayal has become Director at Interactive Avenues. This is a new milestone in a career that has most recently included leadership in digital marketing. Over the last 8 years, Sangam has worked at Dentsu Creative, where he started as Associate Director and advanced to Director, overseeing the digital and media campaigns for Kia India, ENOCUM, and M&S. He has digital strategy, cross-platform media and performance CTV, and digital award initiatives. His accolades include the Asia Commended TV Award and nominations for the Cannes Lions.
Before Dentsu, Sangam was a Manager and a Senior Manager in advanced media optimization and performance marketing, where he made great contributions to market-entry strategies for a variety of industries. His work in media optimization includes the South Asia, Middle East, and Africa regions.
Sangam has also worked as Account Executive at Interpublic Group (IPG), where he managed campaign analytics, reporting, and outcomes for clients. He performed the most crucial analytics and campaign management tasks for branding and performance campaigns. Early in his career, he consolidated his knowledge as Sales Associate and Marketing Intern, and the valuable experience he generated in the communication and execution of campaigns.
Sangam’s broad experience enables him to guide innovation, the datacentric approach, and outcome delivery for Interactive Avenues’ clients in a transforming digital ecosystem.
