Sahil Siddiqui has been appointed EVP – Creative Strategy & Growth at Social Panga, bringing two decades of creative leadership to drive business innovation.
Sahil Siddiqui has become the Executive Vice President of Creative Strategy & Growth at Social Panga. This is a big step up in his long and successful career in advertising. Siddiqui is known for his creative leadership at top agencies and has a lot of experience with brand storytelling, content innovation, and consumer-focused strategy.
Before joining Social Panga in July 2025, Sahil was the Global Creative Head at Pepper Content, where he led culture, creativity, and growth in a number of areas. His strategic vision was key to changing business content by adding strong stories.
He was also the Group Executive Creative Director at Dentsu Creative, where he led campaigns for more than 50 brands and mentored a creative team of more than 70 people. He worked at WATConsult for almost 12 years, and during that time he rose from Senior Writer to Vice President of Creative Strategy. During this time, he was in charge of coming up with new marketing ideas, leading teams from different departments, and making sure that creativity and business impact were in sync.
Sahil has also worked as a Technical Editor at Packt Publishing, a jury member for the Goafest ABBY Awards, and in social media and content strategy early in his career.
Siddiqui is ready to help Social Panga grow by using bold, creative ideas based on insights in this new role. His deep understanding of how consumers’ needs change over time and his sharp storytelling instincts are expected to give the agency a bigger creative edge in the market.
