CE DESK 
Rohit Mukherjee joins TBWA\India as Executive Creative Director, bringing nearly 20 years of creative leadership and integrated campaign expertise.
Rohit Mukherjee has been appointed as Executive Creative Director at TBWA\India’s Gurgaon office. Mukherjee has worked in the advertising industry for nearly two decades and has proven the ability to create and lead high-performing creative teams and impactful campaigns. He has served as Group Executive Creative Director at Dentsu Creative Isobar for over five years and spearheaded integrated digital-first campaigns for prominent Indian brands prior to joining TBWA\India.
Rohit started off with an internship at Rediffusion DY&R and has served at notable agencies such as Publicis, McCann, DDB Mudra, and Bates. He has worked with companies such as Airtel, Nestle, Colgate-Palmolive, Dabur, Diageo, and Kia Motors during his professional journey. One of his celebrated works is Colgate’s Kya Aapke Toothpaste Mein Namak Hai? campaign.
At TBWA\India, Rohit is focused on amplifying the agency’s Disruption Philosophy and builder on creative campaigning to create impact for clients. He wants to consider himself an “agent provocateur”, and aims to focus on digital-first thinking and agile execution. He has received considerable recognition for his creative direction at Mozambique. He has earned accolades at international award shows such as Cannes Lions, Spikes, ABBYs, Effies and Cleo.
As the agency continues to challenge the limits in advertising and brand storytelling, this appointment is expected to augment TBWA\India’s creative product offering, particularly among the Gurgaon personnel.
