CE DESK 
redBus launches Discover Bharat Sale promoting domestic bus travel to hidden gems with tickets from ₹299 and up to ₹500 off via code BHARAT500, valid till Jan 31.
redBus, India’s leading bus aggregator, has launched the ‘Discover Bharat Sale’ to encourage travellers to rediscover the magic of domestic journeys closer to home. Amid soaring international travel costs, the campaign spotlights underrated local destinations across 10+ states, offering bus tickets starting at ₹299 with up to ₹500 off using promo code BHARAT500—valid for travel until January 31, 2026.
From the misty hills of Coorg to the serene beaches of Gokarna, and the spiritual ghats of Varanasi to the vibrant markets of Jaipur, the sale curates hidden gems accessible by bus. Creative films in regional languages showcase authentic experiences—family road trips, solo adventures, and group getaways—highlighting bus travel’s convenience and affordability.
Conceptualised by Dentsu Creative, the campaign runs across social media, OTT platforms, and search engines, blending aspirational storytelling with practical offers. redBus VP Marketing, Akriti Saxena, emphasized: “India offers endless discoveries… This sale makes exploring Bharat seamless and budget-friendly”.
With 50 lakh+ monthly bookings, redBus aims to boost offbeat tourism while supporting local operators. The initiative aligns with ‘Incredible India’ ethos, nudging urban dwellers toward sustainable, enriching trips that celebrate regional diversity.
Pallavi Chopra, chief marketing officer, redBus said, “This is a period when people across the country are planning trips, travelling to visit family to celebrate festivals, and making the most of long-weekend breaks. With the Discover Bharat Sale, we’re tapping into this travel momentum to highlight the many experiences India has to offer, especially when seen through local and regional lenses. Our regionification-led approach allows us to reflect travel in a way that feels familiar and authentic, shaped by language, culture, and everyday context. The sale brings together offers across buses, trains, and hotels to support travel plans during this period.”
