CE DESK 
redBus unveils AI-driven Dussehra campaign offering exclusive discounts on bus, rail, and hotel bookings to celebrate festive travel in India.
redBus, the largest online bus ticketing platform, rolled out its first Dussehra celebration campaign powered by artificial intelligence (AI) ‘Taking India Home Sale’ from September 22 to October 5. The campaign offers discounted bus, rail, and hotel bookings to capture the spirit of homecoming and the essence of the festival.
redBus has also developed fully AI-generated video content using VEO3 technology. The focus of the content captures the essence of the festive season. One video captures the emotional focus of the journey and family momentos decor, and the other video captures the spirit of togetherness joy of traveling. The ads show how redBus enables homecoming journeys during the festival.
redBus also offers exclusive fest promotional discounts like ₹300 off bus bookings with the code FESTIVE300 and ₹200 off rail ticket bookings with the code FESTIVE200, along with hotel bookings for the campaign. The campaign is aimed to focus new AI technology storytelling to target the Indian digital audience.
After the success of the Dussehra campaign, redBus will be launching a Diwali campaign in October. This shows redBus’ dedication to using AI accompanied by the human touch to deliver effective marketing, and to provide customers with travel experiences during the festivals that really matter.
