CE DESK 
Raychem RPG collaborates with Bright Brain Technologies to strengthen digital presence and unify brand communication via SEO, social media, and creative marketing solutions.
Raychem RPG, a joint venture between TE Connectivity and RPG Enterprises, has been a key enabler of India’s energy and infrastructure transformation for over three decades. With deep expertise in power transmission, distribution, oil & gas, and railways, the company is known for its commitment to reliability, safety, and engineering excellence across critical sectors.
In a move to sharpen its digital presence and unify its brand communication, Raychem RPG has partnered with Bright Brain Technologies, a performance-led digital marketing agency for the energy sector, known for its strategic depth and creative execution. The mandate spans across SEO, social media, website maintenance, brand guidelines, and marketing collateral development, forming a comprehensive collaboration aimed at aligning Raychem RPG’s digital and brand narrative with its industry leadership.
The partnership is focused on enhancing Raychem RPG’s discoverability, digital engagement and brand consistency across internal and external channels. By strengthening the visual identity, streamlining content, and ensuring digital agility, the goal is to position Raychem RPG as a future-ready partner for infrastructure innovation.
Speaking on the collaboration, Suhail Bajaj, CEO of Bright Brain, said:
“Raychem RPG is a rare blend of legacy, technical leadership, and future focus. Our role is to translate that into a cohesive digital and brand presence that builds trust, tells powerful stories, and speaks confidently to its varied audiences. This partnership is not just about marketing. It is a long-term brand building journey.”
The team at Raychem RPG added:
“We were looking for a partner who could deeply understand our business and bring structure, creativity, and consistency to our communications. Bright Brain stood out for their clarity of thought and ability to execute across multiple verticals without losing the essence of the brand.”
Based in Mumbai, Bright Brain continues to work with growth-focused companies across infrastructure, finance, tech, and consumer sectors. The agency is among the few in India selected for Google’s Elevator Program and was named a Google International Growth Partner in 2022. With an integrated team of SEO specialists, brand strategists, writers, designers, and performance marketers, Bright Brain brings together data-driven thinking and purposeful storytelling. As a trusted digital marketing agency for the infrastructure sector, Bright Brain helps enterprises like Raychem RPG strengthen their digital presence and brand identity in competitive markets.
