CE DESK 
Punt Creative secures digital agency mandate for Piramal Consumer Healthcare’s top brands, including Lactocalamine, i-range, and Littles, driving impactful social and digital campaigns.
Punt Creative has been designated the digital lead for Piramal Consumer Healthcare (PCH), covering social, digital, and campaign related work for Lactocalamine’s, the i-range (which includes the i-pill), and the baby care brand Littles. The mandate was awarded to Punt Creative following a competitive multi-agency pitch, demonstrating strong strategic and creative prowess.
Piramal Consumer Healthcare is a major and fast growing segment of Piramal Pharma, one of the leading players in India’s self-care market. The brand has a wide range of products in categories of analgesics, gastro-intestinal health, hygiene, skin care, vitamins, women’s health, baby and kid’s wellness. Starting with six brands in 2011, PCH’s portfolio grew to over twenty brands by 2020, largely driven by new product innovations and acquisitions. The company’s distribution footprint is expansive, covering more than 1,500 towns, 250,000 retail outlets, and serving circa 7 crore consumers in India.
Punt Creative has executed successful campaigns for prominent brands such as Levi’s, Porter, KFC India, and Van Heusen in record time. Managing Director Harsh Shah revealed how excited he was with the brands under Piramal Consumer Healthcare and mentioned that the team’s ambition was to ‘meaningfully drive brand legacy and brand growth with business-driving, innovative work.’
Punt Creative and his other partners work closely with clients to create brand strategies, digital first campaigns, and other narratives that are sure to translate into business success. Punt Partners was established by Priyanka Agrawal and Madhu Sudan, which adds to its creative and strategic prowess. For both Punt Creative and Piramal Consumer Healthcare, this partnership has opened opportunities to deepen the relationship with the trusted brand while expanding its presence in the digital world.
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