CE DESK 
Polycab India’s new festive film ‘Safety Under the Christmas Tree’ promotes its Green Wires with a heartfelt message about celebrating the season safely and responsibly.
Polycab India has launched a heartwarming festive campaign titled “Safety Under the Christmas Tree” for its Green Wires brand, blending the joy of celebration with a strong safety message. The film highlights how true festive brightness begins with safe electrical choices.
Conceptualized by Ogilvy India, the campaign centers on a touching story of a family preparing for Christmas. As they decorate their tree with sparkling lights, the father reminds his children that real safety comes from what powers those lights — reliable Polycab Green Wires designed for secure electrical connections.
The film beautifully contrasts emotional warmth with technical assurance, positioning Polycab as not just a product choice but a protector of homes and happiness. Through subtle storytelling and relatable moments, it communicates the brand’s core message: “Green is safe, safe is smart.”
Rolling out across digital platforms, television, and retail touchpoints, the campaign builds on Polycab’s ongoing mission to blend innovation, trust, and care in every household wire. With its festive yet responsible tone, Safety Under the Christmas Tree reinforces the brand’s vision of keeping Indian homes bright, connected, and safe — during Christmas and beyond.
