CE DESK 
With the hiring of Rakesh Jallipally as Chief Executive Officer, Pepe Jeans London has entered a new phase of leadership and strategic growth in India. This move shows that the brand wants to speed up innovation and grow its presence in one of its most exciting global markets.
Rakesh Jallipally has more than 18 years of experience in fashion, retail, and consumer technology. He is very good at operations, has a clear strategic vision, and is very good with technology. Before joining Pepe Jeans, Rakesh was Vice President at Flipkart, where he successfully launched and grew the Gen Z-focused fashion platform Spoyl and managed the men’s fashion segment. He was a key player in the company’s fashion e-commerce efforts.
Before working at Flipkart, he helped start AZORTE at Reliance Retail, which made him even more well-known as an innovator in India’s fashion scene. He worked at Arvind Fashions for almost ten years, where he was both CEO and COO and led the growth and change of well-known brands like US Polo Assn. (USPA) and Flying Machine. He started his career at Raymond, where he was in charge of retail operations in South India and learnt how to run a business well.
Rakesh has a Post Graduate Diploma in Management (Marketing & Strategy) from IIM Lucknow, which gives him a strong academic background to go along with his industry knowledge.
Rakesh said, “I’m really excited to be joining Pepe Jeans, a brand that has always changed the way millions of Indian consumers wear denim and casual clothes.” I can’t wait to work with the talented people here to make the brand more well-known, reach more customers, and connect more deeply with our diverse customer base. We’re working together to build on Pepe Jeans’ famous legacy and find the next stage of growth for our business in India.
With Jallipally in charge, Pepe Jeans London is ready to connect with Indian customers more deeply, push the boundaries of digital and retail, and find new, ambitious ways to stand out in the very competitive fashion market.
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