CE DESK
Discover how Coca-Cola’s 1930s advertising transformed Santa Claus into the jolly red-suited icon recognized worldwide, blending art,...
Sony Pictures Networks India announces the appointment of Ankur Shrivastava as Associate Vice President, strengthening its leadership...
Emcure Pharmaceuticals and MS Dhoni relaunch the ‘Winning Over Obesity’ campaign, inspiring Indians to adopt active lifestyles...
Creative agency One Hand Clap collaborates with Netflix to produce a compelling new ‘Stranger Things’ film, blending...
Zee Entertainment unveils Zee Immerse, a new vertical creating immersive, platform-agnostic branded IPs focused on audience participation...
Indewheelers Motorsports partners with Apollo Techno Industries as title sponsor, powering the championship with engineering innovation and...
Peps Industries introduces the ‘Vivah Mattress’ through a creative wedding-set digital campaign celebrating comfort, togetherness, and the...
Pond’s teams with Disney’s Avatar: Fire and Ash for glowing, Na’vi-inspired skincare in India, featuring AR campaigns...
Prasoon Joshi receives AAAI Lifetime Achievement Award, urging ad industry to embrace remembrance, confusion’s creativity, and empathy...
OpenAI CEO Sam Altman reveals “0% excitement” for leading a public company amid IPO speculation, prioritizing AI...
Beats and Travis Scott join forces for ‘Dare to Dream’, a cinematic campaign that celebrates self-belief, ambition,...
Relaxo’s ‘Buy & Fly’ winter campaign with EaseMyTrip offers flight vouchers up to ₹2,000 on ₹1,500+ footwear...