Nykaa Rolls Out Massive Pink Friday OOH Campaign Across Mumbai, Delhi NCR, Bangalore

Nykaa’s Pink Friday sale campaign dominates 300+ locations in key Indian metros with celebrities Deepika Padukone, Rasha Thadani, and Sobhita Dhulipala driving extensive OOH engagement.

Nykaa has initiated one of its largest Out-of-Home (OOH) campaigns to date for the Pink Friday Sale, spreading its presence across over 300 locations in Mumbai, Delhi NCR, and Bangalore. The expansive takeover features leading celebrity endorsers Deepika Padukone for Nykaa, Rasha Thadani for Nykaa Cosmetics, and Sobhita Dhulipala for Charlotte Tilbury, creating high-impact brand visibility.

In Mumbai, prominent sites such as Bandra Turner Road, Link Road, Lower Parel, Worli Sea Face, and Carter Road showcase the campaign, complemented by comprehensive Mumbai Metro wraps. Delhi NCR’s prominent placements include Punjabi Bagh Flyover, Pacific Mall Jasola, Rajouri Garden, Dwarka, South Ex, and Lajpat Nagar, alongside multiple metro line and station branding. Bangalore’s campaign coverage spans Koramangala, Indiranagar, Bannerghatta, Sarjapur, Yelahanka, airports, and Outer Ring Road.

The widespread presence across metro networks, mall facades, flyovers, and digital displays positions Pink Friday as a flagship sales event, reinforcing Nykaa’s dominance in the beauty retail sector. The campaign’s multi-channel execution enhances shopper engagement during the festive season, supporting offers across 1800+ beauty and wellness brands.

This major OOH push reflects Nykaa’s strategic investment in brand building and consumer connect, driving significant traffic online and offline during the sale period.