CE DESK 
Nushrratt Bharuccha appointed as brand ambassador for Oshea Herbals, endorsing natural beauty and authenticity in an integrated campaign for 2025
Oshea Herbals has signed Nushrratt Bharuccha as its new brand ambassador. She will lead their marketing campaign as the face of their ‘Nature Led Science Backed” products. Over 450 products covering skincare, hair care, body care, and salon items, all blend age-old herbal wisdom and dermatological know-how. Their unique ingredient formulations lead the herbal competition to offer clean, safe, and effective beauty care.
Oshea has been working to appeal to younger consumers and close the gap between aging and the younger consumers. Bharuccha’s relatable, sophisticated image has helped close the gap between marketing and younger consumers. She will be featured across all mediums, including on-ground, print, TV, and the internet as the campaign drives the brand’s promise of achievable beauty through nature and self-confidence.
With the help of Bharuccha’s brand storytelling insights and re-focus on herbal beauty care, Oshea aspires to broaden its consumer base. Oshea aims to motivate more people to choose personal care products that emphasize purity, efficacy, trustworthiness, and simplicity. In turn, their campaign shines a light on Oshea’s vision of beauty – simple, real, and effective solutions.
Nushrratt Bharuccha said, “I’ve always admired how Oshea brings the power of nature into personal care. What resonates with me is their philosophy of keeping things simple and real, which makes this partnership feel genuine. For me, it’s not just about skincare—it’s about embracing who you are, and Oshea reflects that beautifully.”
Jeetendra Kumar Kundalia, CEO & Managing Director, Oshea Herbals, said, “At Oshea Herbals, our philosophy has always been simple: beauty should feel honest, safe, and close to nature. Nushrratt reflects this idea beautifully. She is modern, relatable, and inspires confidence in being real—qualities that mirror what Oshea stands for.”
Yash Kundalia, Co-Founder, said, “Her energy and connect with today’s generation will help us tell the Oshea story in a way that inspires more people to choose beauty that feels natural, safe, and real.”
