Nissan India Launches Magnite Kuro Edition with Bold “The Boldest Black” Campaign
CE DESK 
Nissan India unveils the Magnite Kuro Edition and its striking campaign “The Boldest Black,” highlighting the SUV’s all-black design and 5-star safety rating.
Nissan India‘s latest launch, the Magnite Kuro Edition, comes with a bold new campaign titled “The Boldest Black” Developed in partnership with TBWAIndia and OMD India, the campaign showcases the SUV’s unique all-black design as a strong symbol of self-expression, assurance, and distinction. This is in line with Nissan’s overarching mantra of challenging the norm and standing out from the crowd.
The Magnite Kuro Edition was filmed in the peaceful and dim settings of Hanle, Ladakh. The campaign showcases the vehicle’s deep-black design amidst a starry night backdrop, highlighting its distinctive features like Signature Black LED headlamps and Lightsaber Turn Indicators. Through its visually stunning imagery and compelling storyline, this film presents the Magnite Kuro as a perfect fusion of style and functionality.
Utilizing a multi-faceted approach, the campaign utilizes various platforms such as digital, print, outdoor, cinema, and regional media to reach diverse audiences in India. Emphasizing the car’s 5-star GNCAP safety rating, the campaign also incorporates creativity, precise media placement, and cultural relevance. Leaders from Nissan, TBWA, and OMD describe the campaign as groundbreaking and powerful, with the goal of resonating strongly with today’s fearless and self-assured consumers.
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