CE DESK 
Nicky Singh brings over two decades of luxury lifestyle marketing expertise to Vianaar, spearheading communication strategy and creative branding for the luxury real estate brand.
Vianaar welcomes Nicky Singh as Associate Director – Marketing. Nicky brings more than 20 years of experience specializing in luxury lifestyle marketing and communications. Nicky previously served as a senior leader at Mullen Lowe Lintas Group’s digital-first agency, Lintas Live. Nicky has spearheaded integrated communications and marketing initiatives as well as managed and coordinated high-profile events for brands including Cinepolis, Valvoline Cummins, Vadilal International, Turkish Airlines, Porsche, and H&M. In addition, Nicky has extensive experience in real estate, hospitality, travel, aviation, automotive industry and destination marketing.
Singh will be responsible for designing and implementing Vianaar’s integrated communication and creative branding for the luxury real estate communications brand. Vianaar is recognized for its design-led and sustainably built developments in Goa, Kasauli, and Sri Lanka. Singh’s focus will be on customer engagement, value-adding experience, and brand distinctiveness. Singh’s strategic vision will chart Vianaar’s course as a global luxury lifestyle brand and communicate with a sophisticated, experience-centric audience.
Singh’s appointment demonstrates a shift to building a stronger reputation in the luxury marketing real estate industry, as well as developing experiential marketing and customer relationships. The founder of Vianaar points out that Singh’s creativity, strategic thinking, and understanding of the luxury customer will help the brand expand to new locations. With inclusive market storytelling Singh’s marketing experience will help Vianaar to position and expand Vianaar to a new level.
