Miniklub Unveils ‘The Happy Parenting Strategy’ Campaign Celebrating Modern Dads

Discover Miniklub’s latest ‘The Happy Parenting Strategy’ campaign featuring Mr. Dad (Gautam Rode) in a fun digital film by Social Panga. Explore joyful parenting with durable kidswear essentials across 80+ stores. Happy parenting starts here!

Miniklub’s latest campaign, “The Happy Parenting Strategy,” celebrates modern fatherhood through a humorous digital film. Created with agency Social Panga, it stars “Mr. Dad,” played by actor Gautam Rode, tackling everyday parenting “missions” like dressing kids and keeping them happy.​

The narrative showcases Mr. Dad’s confident, playful approach amid chaotic moments, using Miniklub’s soft, durable essentials as his “Mission Ammo.” It shifts from traditional roles, portraying dads as emotionally involved partners alongside moms. The film ends with “Happy Parenting Starts Here,” highlighting Miniklub’s 80+ stores in 40 cities.​

Anjana Pasi, MD of Miniklub, emphasizes that parenting thrives on intent and love, not perfection, capturing real family moments. Soumabha Nandi from Social Panga notes it makes dads “accidental heroes,” where laughter aids learning. Himanshu Arora adds the humor stems from authentic family stories.​

This campaign resonates with today’s parents, positioning Miniklub as a joyful companion for kidswear and baby needs.