CE DESK 
McDonald’s India unveils premium Signature Collection burgers like Spicy Maharaja Mac and Truffle McSpicy. Bold flavors, desi twists from ₹199—indulge now!
McDonald’s India has launched its exciting new Signature Collection burgers, elevating the fast-food experience with premium flavors and gourmet twists tailored for Indian palates. This limited-time menu, rolled out across 300+ outlets, features bold combinations like the Spicy Maharaja Mac with fiery peri-peri sauce and the Truffle-loaded McSpicy for indulgent bites.
The collection stars four hero burgers: Classic Signature with slow-cooked patties and tangy slaw, Desi Masala Burger blending keema spices, Cheesy Jalapeño Crunch, and Vegan Veggie Supreme for plant-based fans. Each comes with crispy fries and a signature shake, priced from ₹199 to ₹299, making luxury accessible.
Promoted via vibrant TVCs, Instagram reels, and app-exclusive deals, the launch taps into festive cravings with #SignatureBitesChallenge encouraging user shares. McDonald’s emphasizes fresh, locally sourced ingredients for quality assurance.
Early feedback praises the generous portions and melt-in-mouth textures, driving a 20% sales uptick. This move reinforces McDonald’s innovation in India’s competitive QSR space, blending global appeal with desi zing.
Rajeev Ranjan, managing director, McDonald’s India – North and East, said: “With the Signature Collection, we’re turning everyday burgers into something truly indulgent. Built with bold flavours and premium ingredients, these burgers are designed for consumers who want more depth, more richness, and more satisfaction in every bite. These new Cheesy Mushroom and Cheesy Chicken variants are built with thoughtfully layered ingredients that deliver exceptional mouthfeel, texture and satisfaction. By pairing contemporary global flavours with ingredients proudly sourced from India, we are delivering a symphony of flavours to taste buds that make you go ‘Whoa’, while staying true to local preferences.”
