CE DESK 
Pizza Hut India appoints Manish Guptaa as CMO to lead marketing strategy, innovation, and Gen Z campaigns, driving growth in the competitive QSR market.
Pizza Hut India has elevated Manish Guptaa to the position of Chief Marketing Officer (CMO) and this promotion comes along with the brand growth strategy. Guptaa has previously been the Chief Digital & Technology Officer and he is now expected to steer the marketing and consumer strategy to fortify Pizza Hut’s presence in the ever aggressive QSR sector in India.
Manish Guptaa is coming with over 20 years experience across sectors including QSR, technology and automotive. Since joining the group in 2019, Pizza Hut has seen digital transformation, performance marketing growth and the scaling of data driven practices.
To build on existing product lines with value and innovation, he will design campaigns with a focus on improving the brand ‘s relevance to culture, along with improving its focus on the Gen Z and millennial audience. He wants to see Pizza Hut as a pivot in the digital area and a provider of craveable products, with an added focus on providing unique experiences.
Rohan Pewekar, Managing Director of Pizza Hut Indian Subcontinent, said “Manish has been a driving force behind some of our most impactful digital innovations and campaigns in recent years. His deep understanding of consumer behavior, combined with his strategic and tech-forward mindset, makes him the ideal leader to steer our marketing strategy into its next phase of growth. We are excited to see him take on the role of CMO and further strengthen Pizza Hut’s position as the brand of choice for today’s consumers.”
Manish Guptaa, Chief Marketing Officer, Pizza Hut India, said “At the heart of our brand is craveability – the irresistible appeal that keeps consumers coming back for more. My focus will be to build on this by delivering our iconic and craveable pizza, bold flavors, and unforgettable brand experiences that spark joy and desire. As we move forward, we will strengthen Pizza Hut as a modern, digital-first brand that connects deeply with consumers through data-driven storytelling and agile marketing strategies.”
