Industry Leaders on the Credibility & Excellence of ACEF Global Customer Engagement Awards 2026

Gayan Fernando – SDB Bank, Sri Lanka

“The evaluation process was thoughtfully designed and enabled a deeper understanding of each submission. Introducing video-based submissions in future editions could further strengthen the strategic assessment process for both applicants and jurors. It was a pleasure being part of such a credible and professionally managed platform, and I look forward to contributing again in the future.”

Anjali Chugh – Nuvama Group

“The evaluation framework was exceptionally well-structured, enabling a highly objective and transparent assessment process. By focusing on Concept, Execution, and Impact, the framework ensured that campaigns were evaluated not just for creativity, but also for strategic depth and measurable business outcomes. The rigor and professionalism of the process truly strengthen the credibility of the ACEF Awards.”

Kunal Luhar – 5W1H

“It was a pleasure being part of the evaluation process. The judging framework was clearly defined, transparent, and thoughtfully designed to ensure consistency, fairness, and credibility across all submissions. The structured methodology left little room for ambiguity and reflected global standards in evaluation.”

Gurpreet Kaur – Adobe

“The evaluation framework created a fair and balanced approach to judging by giving due importance to concept, execution, and measurable impact. The parameters covered the entire campaign journey comprehensively, ensuring transparency and credibility throughout the assessment process.”

Sidharth Nandakumar – Kellanova (formerly Kellogg’s)

“The evaluation criteria were thoughtfully curated, enabling a structured and objective assessment across entries. I particularly appreciated the balance between strategic intent, execution quality, and measurable impact, which made the judging process both comprehensive and credible. The overall process was seamless and professionally managed.”

Senthil Kumar Hariram – FTA Global

“It was a great experience being part of the ACEF jury panel. The entire process was seamless, well-structured, and backed by clearly defined evaluation criteria that enabled a fair, transparent, and well-rounded assessment of all submissions.”

Haresh Nayak – Connect Network Inc.

“The ACEF Awards evaluation process sets a strong benchmark for credibility and transparency within the industry. The framework successfully balanced creativity, innovation, strategic thinking, and measurable impact, ensuring that entries were evaluated holistically and fairly.”

Maria Golitsyna – Independent Marketing & Business Development Consultant, USA

“The evaluation framework was thoughtfully designed with a strong emphasis on strategic thinking, execution quality, and measurable business impact – all of which are essential in today’s customer engagement landscape. It was particularly insightful to observe how engagement strategies are adapted across diverse global markets while maintaining commercial effectiveness. The process was transparent, professionally managed, and aligned with global standards.”

Dr. Mir Damoon Mir – ZIGMA8 | 360º Creative Communications, Dubai

“It was a pleasure to be part of the ACEF Awards jury this year. The quality of entries across categories such as AI-Powered Engagement, Data-Driven Marketing, and BTL Activities reflected an industry that is rapidly evolving. What stood out most was the clarity of the evaluation criteria and the structured judging process, enabling jurors to assess not just creativity, but also the relevance and real-world impact of ideas. The overall process was transparent, credible, and aligned with international standards.”