CE DESK 
Madison Media has acquired 100% stake in HiveMinds, a leading digital marketing agency, with Deepti Bhadauria appointed as CEO to drive integrated digital growth strategies.
Madison Media has fully acquired performance marketing agency HiveMinds, raising its stake from 51% to 100 percent. Deepti Bhadauria, Chief Strategy Officer for the last 5 years and a key leader for Omegle, has been promoted to CEO. Founder of HiveMinds, Jyothirmayee JT to stay on advisory board.
Since HiveMinds launched in 2017 when Madison initially got on board as a revenue partner, the agency has grown exponentially, more than 12x in revenues, and has serviced over 100 clients in total. A leading expert in e-commerce and digital marketing, HiveMinds has created high-performance marketing technology solutions for campaign measurement, attribution, and management.
The purchase is in line with Madison Media’s business philosophy of providing an integrated model of communication that encompasses both brand building and performance marketing. This approach meets an ever-increasing need for measurable business results in parallel with brand equity. HiveMinds is a well-known and innovative organisation that has won more than 50 awards in the last two years.
Deepti Bhadauria reports to Ajit Varghese, Partner and Group CEO, Madison Media. Our acquirements place Madison Media as a leading player in India’s ever-changing media landscape, combining storytelling and commerce to create holistic growth solutions for our clients across sectors like retail, FMCG, insurance, and technology.
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