CE DESK 
’Oréal Professionnel partners with UP Warriorz as title sponsor for WPL Season 4, celebrating women’s empowerment and style in Indian cricket.
L’Oréal Professionnel has announced its partnership as the title sponsor of the UP Warriorz for the upcoming Women’s Premier League (WPL) Season 4, marking a dynamic collaboration between beauty and sport. The alliance celebrates strength, style, and individuality — traits that define both the brand and the rising stars of women’s cricket in India.
The partnership aims to empower female athletes while showcasing L’Oréal Professionnel’s belief in self-expression and confidence. As part of the sponsorship, the brand will activate a series of digital and on-ground campaigns highlighting the synergy between high-performance sports and high-impact style.
UP Warriorz, owned by Capri Sports, will sport the L’Oréal Professionnel logo prominently on their jerseys throughout the season. The association also includes exclusive fan engagement initiatives, salon-led campaigns, and content collaborations that bring players closer to audiences beyond the pitch.
By sponsoring a WPL team, L’Oréal Professionnel reinforces its commitment to supporting women who break barriers — in sport, beauty, and life. The partnership adds a touch of glamour and empowerment to WPL 4, signaling a bold new chapter in the fusion of fashion and cricket in India.
