CE DESK 
JSW MG Motor India ropes in Pulkit Samrat & Varun Sharma for ‘EV Sahi Hai’ campaign to promote electric vehicle adoption across India.
The well-known actors Pulkit Samrat and Varun Sharma have been recruited for JSW MG Motor India’s one-of-a-kind campaign ‘EV Sahi Hai,’ intended to boost electric vehicle adoption all over the country. The campaign was initiated in August 2025 and aims to resolve misconceptions related to EVs and enhance trust in electric mobility by presenting authentic use cases and tangible advantages.
The initiative is rolled out in two steps. The first phase consists of 10 shorts that are consumer led additionally featuring MG EV owners expressing their satisfaction in the usage. These consumer films emphasis the economical and environmental cost savings along with the convenience associated with electric vehicles. All consumer films end with the tag ‘EV Sahi Hai’ and are distributed on various digital and television platforms reiterating the smart reliability of EVs.
The second phase adapts the EV Sahi Hai tagline to electric vehicle usage, featuring Pulkit Samrat and Varun Sharma, who are well-known for their roles in the Fukrey movie series. The two actors through their engaging narratives relay the benefits of owning an electric vehicle, cost efficiency, low carbon emissions, and ever expanding charging stations aid in the simplicity of owning an electric vehicle.
JSW MG Motor India has additionally created www.evsahihai.com, a website intended to educate prospective electric vehicle (EV) consumers, particularly beginners, about EV technology, its advantages, and the supporting infrastructure available.
In an attempt to steer India’s EV movement, Udit Malhotra, the Marketing Head of JSW MG Motor India, remarked how the brand focuses on sharing genuine, encouraging ownership experiences as a means to construct a positive narrative. This campaign is inspired by India’s famed ‘Mutual Fund Sahi Hai’ campaign and focuses on EV adoption through a combination of real-life testimonials and celebrity endorsement.
JSW MG Motor remains the frontrunner in the EV ecosystem in India, with a market share of approximately 35% while persistently bolstering clean mobility with dependable electric vehicles.
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