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JCDecaux India and VIOOH introduce programmatic DOOH advertising at Bengaluru’s Kempegowda International Airport, offering brands precise, data-driven campaigns on 64 digital screens with access to over 41 million monthly impressions and 41.88 million annual passengers.
JCDecaux India has taken a significant leap forward in the digital out-of-home (DOOH) advertising sphere by partnering with VIOOH, a leading global supply-side platform (SSP), to introduce programmatic advertising at Bengaluru’s Kempegowda International Airport. This marks a milestone for India’s advertising industry, blending advanced technology with one of the nation’s fastest-growing transport hubs to deliver cutting-edge, data-driven campaigns for brands.
The collaboration enables programmatic buying of premium ad spaces across 64 strategically positioned digital screens at the airport. These digital assets collectively generate over 41 million monthly impressions, providing advertisers with unparalleled access to a high-value audience comprising business travelers, frequent flyers, and affluent consumers. With passenger traffic at Kempegowda International Airport hitting 41.88 million in the most recent fiscal year an impressive 11.6% year-on-year rise the venue has become a vital node not just for air travel but for brand engagement as well.
The initiative, powered by the VIOOH Trading Manager platform, seamlessly connects buyers and sellers in the DOOH space and allows advertisers to execute flexible, real-time, and precisely targeted campaigns. JCDecaux’s proprietary Airport Audience Metrix (AAM) methodology further enhances campaign measurement and performance across airport environments.
Industry leaders have hailed this launch as the dawn of a new era for DOOH advertising in India. Gavin Wilson, Global Chief Commercial Officer at VIOOH, emphasized the partnership’s importance in opening up exclusive access to targeted, affluent audiences at one of Asia’s most dynamic transport hubs. Frederic Brun, Managing Director at JCDecaux India, highlighted how the move empowers brands to deliver measurable, impactful campaigns with both scale and precision.
The Bengaluru airport’s robust passenger growth, coupled with rising connectivity—over 110 domestic and international routes served by 39 airlines—cements its stature as India’s third-busiest airport. This advertising evolution dovetails with broader trends in India’s DOOH sector, which is experiencing rapid growth thanks to digital innovation, expansive urbanization, and increased advertiser demand for data-driven targeting and measurable results.
Gavin Wilson, Global Chief Commercial Officer at VIOOH said, “Our partnership with JCDecaux India represents a significant milestone in expanding our programmatic marketplace into one of Asia’s most dynamic transport hubs. India’s third busiest airport, combined with its exceptional business traveller demographics and high-intent shopping audience, creates unparalleled opportunities for brands seeking to reach affluent, engaged consumers. The multi-million monthly impressions across premium locations ensure maximum impact for advertisers targeting India’s most valuable consumers and visitors.”
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