CE DESK 
KFC India launches campaign with Jaideep Ahlawat promoting Chicken Krisper Meal at ₹99, featuring crispy chicken, fries, and drink for affordable premium fast food.
KFC India has rolled out a dynamic new campaign featuring Bollywood actor Jaideep Ahlawat to spotlight its value-packed Chicken Krisper Meal priced at just ₹99. The initiative targets budget-conscious urban consumers seeking premium fast-food experiences without compromise, positioning the Krisper Meal as the ultimate affordable indulgence.
Jaideep Ahlawat, celebrated for intense roles in Raazi, Gehraiyaan, and Jaane Jaan, brings magnetic charisma to the campaign. The TVC and digital assets showcase him savoring the crispy, golden Chicken Krisper—featuring a succulent chicken fillet in a shatteringly crisp batter—paired with fries and a drink. Crafted by Ogilvy India, the 360-degree rollout spans TV, social media, OTT platforms, and OOH executions, emphasizing “Krisper Joy at ₹99” for everyday cravings.
KFC CMO Srinivas Satyanarayana stated the campaign celebrates accessible premium taste, driving trial among young adults. Available at all KFC outlets and delivery platforms nationwide, the limited-time offer underscores KFC’s strategy to blend celebrity appeal with value innovation amid competitive QSR dynamics.
This move reinforces KFC’s market leadership by making signature flavors attainable, boosting footfall and digital engagement through Ahlawat’s star power.
