HDFC Mutual Funds Wins Big at 14th ACEF Asian Leaders Awards 2025

HDFC Mutual Funds and agency Tribes Communications Pvt. Ltd. earn top honors for outstanding campaigns at the 14th ACEF Asian Leaders Awards 2025, showcasing innovation in financial marketing and CSR.

Nurture Nature is a campaign we launched in 2021 with a simple yet powerful goal to conserve the environment while securing financial futures. The idea was to encourage investors to opt for digital SIPs and, in turn, connect this financial habit to an environmental cause.

As part of the 4th edition of the campaign in 2024, for every SIP registered digitally during the campaign period, we contributed towards lake restoration on behalf of the investor. With many lakes deteriorating rapidly, communities that depend on them face desertification and displacement due to shrinking water sources. Through this initiative, we aimed to create a ripple effect, strengthening both nature and financial wellbeing. In addition, we also organized clean-up drives across seven lakes in India, further strengthening our commitment to environmental restoration.”

During the campaign, over 34,468 SIPs were registered digitally in just 7 days.

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