Havas Life Appoints João Camacho as Chief Creative Officer for India and Middle East
CE DESK 
Havas Life bolsters regional leadership by appointing João Camacho as Chief Creative Officer for India and Middle East, leveraging his global healthcare expertise to drive innovative pharma and wellness campaigns.
Havas Life has named João Camacho as Chief Creative Officer for India and the Middle East, strengthening its healthcare communications arm in high-growth markets. Camacho brings over two decades of experience from top agencies like McCann Health and TBWA, where he led award-winning campaigns for Pfizer, GSK, and Sanofi. His appointment signals Havas’s push to integrate creative excellence with scientific storytelling amid rising demand for patient-centric pharma marketing.
Based in Mumbai, Camacho will oversee creative strategy across Havas Life’s India and Middle East operations, spanning digital therapeutics, medical education, and consumer wellness. Reporting to global leadership, he aims to fuse AI-driven personalization with culturally resonant narratives tailored for diverse audiences from Delhi to Dubai. Havas Life, part of the Havas Group, has expanded rapidly in healthcare, securing mandates from AstraZeneca and local biotech innovators.
Camacho’s portfolio features Effie and Clio wins for breakthrough HIV awareness and diabetes management initiatives, blending emotional impact with clinical accuracy. This hire aligns with industry shifts toward hybrid models combining HCP engagement and DTC advertising, as regional ad spends in pharma hit $2 billion annually. Havas Life eyes growth in gene therapy and telehealth campaigns, leveraging Camacho’s bilingual prowess in English, Portuguese, and Hindi.
The agency, renowned for purpose-led work like mental health stigma reduction, positions Camacho to champion inclusive creativity amid regulatory complexities. His vision emphasizes agile teams and data analytics to deliver measurable ROI for clients navigating post-pandemic health priorities. As competition heats up from boutique specialists, this move cements Havas Life’s dominance in Asia-Middle East healthcare comms, fostering innovation at the intersection of science and empathy.
