CE DESK 
Hashtag Orange partners with Aparna Venster and Okotech to implement integrated digital marketing strategies including SEO, social media, and performance marketing across India
Hashtag Orange, an integrated digital agency, has been hired to handle the digital marketing for Aparna Venster and Okotech, two of Aparna Enterprises’ most important UPVC brands. Aparna Enterprises has been a major player in India’s construction industry for over 30 years. Hashtag Orange will work with these Hyderabad-based brands to help them grow their national presence beyond South India. They will do this by implementing a full range of digital strategies, such as social media strategy, SEO, and performance marketing.
Aparna Venster is a well-known name in UPVC windows and doors with more than 15 years of experience. Okotech is known for its high-performance UPVC profiles. The brands have a cutting-edge factory in Hyderabad and an assembly plant in Bangalore, which are both well-situated to meet rising demand in different areas.
Hashtag Orange will work on making a compelling digital story that shows how innovative and high-quality Aparna Venster and Okotech are. The agency’s goal is to build on the brands’ already strong presence in the South and make them even more successful across the country through campaigns that are based on data and results.
Sannareddy Aparna Reddy, the Whole-time Director at Aparna Enterprises, stressed how important it is to find a digital partner who knows both the category and how customers think in order to help the company grow. Mukesh Vij, the founder of Hashtag Orange, said he was excited to work with these well-known brands to help them grow through smart digital transformation.
