CE DESK 
GOBOULT, formerly Boult, rebrands with a focus on premium wearables, tech innovation, and global expansion. The Indian brand plans major retail growth and AI-driven products targeting Gen Z and international markets.
Boult, a prominent Indian wearables brand, has successfully rebranded as GOBOULT, reflecting a comprehensive transformation in its business strategy, brand identity, and market ambitions. This rebrand comes at a time when the wearable tech sector is witnessing rapid growth fueled by tech-savvy and fashion-conscious consumers, especially among younger demographics.
The new brand name GOBOULT symbolizes speed, ambition, and forward movement, capturing the essence of the company’s renewed focus on innovation and expansion. Its updated logo, blending a screwhead—signifying strength, precision, and innovation with an arrow pointing forward, embodies the company’s drive toward futuristic technology and a cutting-edge user experience.
Financially, GOBOULT is on a strong footing, having recorded revenues near ₹800 crore in FY25 and setting sights on crossing ₹1,000 crore in FY26. This growth trajectory aligns with its plans to enter the premium segment, where it aims to offer design-focused wearables and sophisticated audio devices with average price points above ₹2,000. This premium positioning is intended to appeal especially to Gen Z consumers who seek products that blend technology with style.
A pivotal part of GOBOULT’s evolution is its aggressive retail expansion strategy. The company plans to grow its presence from 3,000 outlets to over 30,000 stores in the next 18 months, covering traditional trade, modern retail, and experiential formats. This expansion marks a shift toward strengthening offline sales channels, complementing its existing digital-first approach.
Innovation remains at the core of GOBOULT’s growth plans, with an investment of ₹25 crore earmarked for research, development, and design innovations. The brand is also steering toward an AI-first approach, aiming to integrate intelligent software with hardware and improve user experiences significantly.
Looking beyond domestic shores, GOBOULT aims to tap international markets such as the US, Europe, Southeast Asia, and East Asia in the coming years. The rebranding prepares the company to appeal globally, backed by design collaborations and strategic partnerships that fuse technology with lifestyle and pop culture.
Overall, GOBOULT’s rebranding signifies a bold new chapter that combines ambitious growth, market expansion, and innovation leadership, signaling its intent to become a premier player in the global wearable technology space.
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