CE DESK 
Fortune introduces a vibrant Uttarayan-themed Cottonlite pack for Gujarat’s Makar Sankranti celebrations, featuring kites and cultural motifs to enhance festive cooking with heart-healthy cottonseed oil.
Fortune, India’s leading edible oil brand from Adani Wilmar, has unveiled a vibrant Uttarayan-themed Cottonlite festive pack exclusively for Gujarat. This special edition celebrates the joyous Makar Sankranti festival, known locally as Uttarayan, where kite-flying and traditional delicacies take center stage.
The pack features eye-catching graphics of soaring kites, the iconic ‘Uttarayan’ slogan, and motifs inspired by Gujarat’s rich cultural heritage. Available in popular 1L and 5L sizes, it highlights Cottonlite’s health benefits like cholesterol-lowering properties and heart-friendly cottonseed oil.
Targeted at Gujarati households, the launch aligns with the peak festive season from January 14, 2026, when families prepare undhiyu, chikhi, and mathiya using Fortune Cottonlite. Adani Wilmar aims to boost market share in Gujarat’s competitive edible oil segment through regional emotional connect.
Priced competitively, the pack includes promotional offers like free kite bundles. Brand spokespersons emphasize Fortune’s commitment to ‘Ab Khao, Khilao, Jiyo Fortune Se,’ blending tradition with modern health needs for Uttarayan feasts.
