CE DESK 
Euler Motors advances Pallavi Arora to Associate Vice President of Marketing, harnessing her EV sector expertise to fuel growth strategies for sustainable last-mile delivery solutions.
Euler Motors has elevated Pallavi Arora to Associate Vice President of Marketing, reinforcing its leadership in Indias electric vehicle landscape for commercial fleets. Arora steps up from her prior role within the company, bringing proven success in driving brand visibility and customer acquisition for electric three-wheelers and cargo solutions amid the nations green mobility push.
In her expanded capacity, Arora will spearhead integrated marketing initiatives, spanning digital campaigns, B2B partnerships, and experiential activations. Focus areas include amplifying Euler’s HiLoad and HiError models, targeting SMEs and logistics firms transitioning to EVs under government incentives like FAME III. Her mandate emphasizes content-led storytelling around cost savings, zero emissions, and rugged reliability for urban deliveries.
Aroras journey at Euler showcases expertise in performance marketing, influencer collaborations with fleet operators, and data analytics for lead nurturing. Previous campaigns boosted trial rates by highlighting 200km+ range and rapid charging, positioning Euler against rivals like Mahindra and Piaggio in a market projected to reach $20 billion by 2030.
This internal promotion aligns with Eulers expansion phase, including new manufacturing facilities and export ambitions to Southeast Asia. Arora reports to CEO and co-founder Aravind Sanka, collaborating on go-to-market for upcoming four-wheeler prototypes. Her vision integrates AI personalization for fleet telematics demos and sustainability narratives to attract ESG-focused investors.
As EV adoption accelerates with subsidies and infra upgrades, Aroras leadership promises sharpened competitive edge through hyper-localized content and omnichannel presence. Eulers 5,000+ vehicle deployments underscore momentum, with this hire signaling commitment to scaling marketing muscle for nationwide dominance in electric logistics.
