CE DESK 
Discover DCODE, a comprehensive digital marketing playbook by DS Group and WPP Media, designed to elevate digital marketing standards across India with practical strategies and templates.
DS Group and WPP Media have teamed up to create DCODE, a complete digital marketing playbook that aims to improve and standardize digital marketing in India. This is the first guide of its kind to combine academic frameworks with real-world uses. It gives you actionable systems, processes, and templates for important areas like Paid Media, Social Media, Influencer Marketing, Search Engine Optimization (SEO), and Online Reputation Management (ORM).
DCODE is meant to be an open-access resource for a wide range of people, including corporate marketing teams, agency professionals, students, academics, media planners, buyers, and C-level executives. It deals with the problems of India’s quickly changing digital ecosystem by giving simple but thorough plans to improve efficiency and marketing.
Panel discussions and keynote speeches at the launch event talked about the playbook’s purpose and the collaborative client-agency development approach. Rajiv Kumar, Vice Chairman of DS Group, talked about how important digital is as a strategic necessity and called DCODE a legacy resource for the Indian marketing and media industry. Prasanth Kumar, the CEO of WPP Media South Asia, said that the playbook is important for understanding the complicated digital world and setting new standards in the industry.
The project comes at the same time as a forecast for India’s media and advertising market to grow by 7% by 2025, with digital expected to grow by 11.5% and take up 60% of the market. DCODE wants to solve problems like fragmentation, inconsistent methods, inefficiencies, and missed chances by constantly updating best practices to keep up with the times.
