Dentsu Creative Isobar’s Hilarious ‘Rajaai Mein BGMI’ Film Warms Winter Gaming
CE DESK 
Dentsu Creative Isobar drops #RajaaiMeinBGMI Film #2—cozy winter gaming ad with Sahil Chhabra cameo, directed by Pankaj Chauhan.
Dentsu Creative Isobar has unleashed Film #2 of the #RajaaiMeinBGMI series, turning winter chills into gaming thrills with the tagline “TEAM NE HILAA DAALA…. ”. The quirky ad urges: stay warm under rajaai, battle on BGMI without moving, blending cozy comfort with mobile esports energy.
The campaign taps BGMI’s 100M+ Indian players, positioning winter gaming as ultimate escapism. Short-form video mastery leverages Reels/TikTok virality, resonating with Gen Z’s indoor obsessions. Dentsu’s culture-led approach—data, tech, creativity—fuels relatable content for brands.
“Jab sardi lagey jor se mere bhai, get into your rajaai and play BGMI. ” captures the vibe, extending indoor gaming’s festive momentum. Wondrlab/Dentsu network (1,000+ specialists) continues Cannes-winning streak.
Directed by Pankaj Chauhan, the film credits Raunak K. for the fun brief. Shoutouts go to Sahil Chhabra’s cameo, showcasing his signature flair. The team braved cold shoots, wishing for their own rajaais, delivering humor amid India’s harsh winter.
Creative powerhouse includes CEO Sahil Shah, CCO Abhijat Bharadwaj, MP Business Manika Juneja, NCD Art Sushant Barua, GCD Copy Shoubhik Roy, ACD Copy Christopher Baretto, GH Copy Diganta Banerjee, SVP Video Taj Naqvi, Director Films Chitiz Shandilya, GH Art Rohan More, and Associate AD Abhirath Shetty.
