Delhivery’s Republic Day Film Celebrates India via Everyday Roads and Journeys
CE DESK Delhivery’s Yeh Desh Chalne Se Bana Hai campaign captures the spirit of a moving nation through its roads—from tea stalls to mountain paths—featuring delivery partner perspectives on India’s connectivity and resilience.
Delhivery has released a Republic Day digital film titled “Yeh Desh Chalne Se Bana Hai” (This Nation is Made of Moving), shifting focus from symbolic celebrations to the everyday movement that connects the country. Narrated by veteran actor Virendra Saxena, the film is framed through the perspective of a delivery partner, capturing how India is experienced on the ground through its roads, landscapes, and daily journeys.
The campaign moves beyond traditional flag-waving to showcase familiar sights—from local lanes and tea stalls to rural roads and coastal air—highlighting how places are found through memory and local context rather than maps or formal directions. Mohammed Ali, Senior VP & Head of Marketing at Delhivery, explained that “you cannot understand India from a distance; you have to walk it to know it,” emphasizing how delivery partners witness the spirit and resilience that keeps India moving every day.
By celebrating “small addresses” and journeys into the country’s interiors, the film positions movement as central to understanding India’s geography and daily life, connecting individual journeys to the broader story of national connectivity.
