CE DESK 
Crayons strengthens media leadership by appointing Virakti Rustogi as VP-Media to drive integrated, performance-led strategies across FMCG, D2C, and consumer brands.
Crayons Advertising has appointed media veteran Virakti Rustogi as Vice President – Media, based in New Delhi. Rustogi will lead the agency’s media division across branches, driving integrated, performance-oriented strategies that deliver measurable results across the full marketing funnel for clients spanning FMCG, consumer durables, digital platforms, and D2C brands.
With over two decades of advertising and media experience, Rustogi brings deep expertise managing marquee brands including Reckitt Benckiser, PepsiCo, Bombay Shaving Company, Mother Dairy, Daikin, Toshiba, Mitsubishi, and Canon, alongside digital-first platforms like LINE Messenger and VMate. Prior to joining Crayons, she served as Branch Head at Bharat Media Group, spearheading new business development and delivering customized media and digital solutions while building long-term client partnerships.
Ranjan Bargotra, Executive Director, Crayons said, “Virakti brings strong category breadth and a sharp, outcome-oriented approach to media planning. As we continue to build future-ready media capabilities across the agency, her leadership will be key to strengthening our integrated offering and delivering measurable results for our clients.”
Virakti Rustogi said, “Crayons is at an exciting point of growth, with a clear focus on integrated solutions. I look forward to strengthening media frameworks across branches – bringing strategy, performance, and cross-team collaboration together to deliver stronger outcomes.”
