CE DESK 
Clinch has announced the appointment of Tariq Hassan, former CMO of McDonald’s USA, to its Advisory Board. With over 20 years of marketing expertise, Hassan will help drive innovation and enhance Clinch’s personalized marketing solutions
Clinch, a leading agentic AI platform for omnichannel campaign orchestration, has announced the appointment of Tariq Hassan, former Chief Marketing and Customer Experience Officer at McDonald’s USA, to its global Advisory Board. This strategic move aims to bolster Clinch’s leadership in personalized marketing solutions.
With over two decades of experience, Hassan has held senior roles at prominent organizations including Petco, HP, Omnicom Group, and Bank of America. Notably, he played a pivotal role in repositioning Petco as a lifestyle brand, contributing to its successful IPO in 2021. At McDonald’s, he led transformative marketing initiatives such as the launch of the MyMcDonald’s rewards program and the viral Grimace Shake campaign.
Hassan’s appointment comes at a time when Clinch is experiencing heightened demand for its AI-driven marketing solutions. CEO Oz Etzioni emphasized that Hassan’s extensive experience in navigating the challenges of modern marketing will be instrumental as Clinch continues to expand its platform to meet the evolving needs of global brands.
This collaboration underscores Clinch’s commitment to leveraging top-tier talent to drive innovation and deliver impactful marketing strategies for its clients.
