CE DESK 
Bingo! Mad Angles’ latest ad hilariously resolves household squabbles with crunchy wafers, turning remote fights and chicken tiffs into tasty, comic reunions via TVC and digital buzz.
Bingo! Mad Angles transforms everyday squabbles into hilarious comic escapades with its latest ad campaign, proving that life’s petty disputes taste better with a crunchy twist. The cheeky narrative spotlights relatable Indian household tiffs—like who gets the last piece of chicken or remote control rights—escalating into over-the-top drama, only resolved by sharing a pack of Mad Angles’ spicy, tangy wafers.​
Directed by a top ad agency, the 30-second TVC features a quirky family where arguments turn slapstick: a brother-sister remote battle morphs into a wrestling match, paused mid-air as Mad Angles’ masala magic unites them in munching bliss. The tagline “Mad Angles: Har jhagda tasty ho jaye!” cleverly positions the snack as the ultimate peacemaker. [ from prior] Digital extensions on YouTube and Instagram amplify user-generated content, inviting fans to share their “Mad Disputes” for prizes.
Aimed at Gen Z and millennials, the campaign rolls out across TV, OTT platforms, social media, and OOH in urban hubs, leveraging humor to boost trial amid fierce competition from Lay’s and local rivals. With bold flavors like peri peri and cheese nachos, Mad Angles reinforces its disruptive, fun-loving brand DNA.​
Early metrics show 20% engagement spike, aligning with ITC’s snack portfolio growth strategy. This ad cements Bingo! as India’s go-to for snack-time comedy
