ASICS Dominates Tata Mumbai Marathon with Premium OOH at Pedder Road & Cadbury Junction

ASICS leverages Tata Mumbai Marathon 2026 as Official Sports Goods Partner, activating high-impact outdoor ads at Pedder Road and Cadbury Junction to target affluent runners. Walk The Talk executes this premium visibility play for South Mumbai’s elite fitness audience. 

ASICS, the Official Sports Goods Partner of the Tata Mumbai Marathon, has rolled out a focused outdoor campaign across key South Mumbai touchpoints to capture high-intent runners and an affluent city audience. The brand has taken over premium sites at Pedder Road and Cadbury Junction, locations that sit right on the marathon route and also serve as daily commute arteries for Mumbai’s upper and upper‑middle income segments. This positioning allows ASICS to speak directly to serious runners, fitness enthusiasts and lifestyle-conscious consumers who view the marathon as both a sporting and social milestone.

The campaign leverages the marathon’s equity as India’s flagship distance-running event, where over 14,000 full marathoners and thousands more half‑marathoners engage deeply with the brand through official race merchandise, singlets and t‑shirts. By surrounding this ecosystem with larger‑than‑life outdoor formats, ASICS reinforces its performance credibility while also nudging trial for its latest running collection and marathon-specific gear.

The outdoor strategy has been conceptualised and executed by Walk The Talk, an agency known for high‑impact, innovation‑driven OOH solutions. Their mandate goes beyond visibility to create contextual presence along the course, ensuring that runners and spectators repeatedly encounter ASICS at moments of peak emotion and pride. The result is a tightly integrated marathon story that blends route-side impact, product relevance and long-term brand affinity.