Ashok Leyland teams up with CSK as official IPL sponsor for 2026

Ashok Leyland partners with CSK as official sponsor for IPL 2026, branding on new jerseys alongside Etihad and Vi in key sponsorship shift

Ashok Leyland, India’s leading commercial vehicle maker, has entered into an official sponsorship partnership with Chennai Super Kings (CSK) for the 2026 IPL season and beyond. The Hinduja Group flagship company steps in as a prominent sponsor, featuring its branding on the team’s new yellow jerseys, marking a fresh alliance with the five-time IPL winners. This move replaces Gulf Oil in a key sponsorship slot, continuing Ashok Leyland’s long-standing ties to CSK from the Aircel era.

The partnership offers Ashok Leyland prime visibility across CSK’s high-profile matches at Chepauk Stadium and nationwide broadcasts, reaching millions of fans who align with the brand’s reputation for durable trucks, buses and electric vehicles. CSK’s 2026 kit showcases Ashok Leyland alongside Etihad Airways as shirt sponsor and Vi as communications partner, creating a strong commercial lineup for the season. For Ashok Leyland, the collaboration taps into cricket’s massive appeal to showcase innovations like its electric buses and sustainable mobility solutions to a young, urban audience.

CSK, captained by Ruturaj Gaikwad under coach Stephen Fleming, enters 2026 after squad revamps including big buys like Noor Ahmad and Ravichandran Ashwin. Ashok Leyland’s involvement builds on CSK’s history of robust sponsorships, from FedEx to Coca-Cola, blending automotive reliability with the team’s ‘Yellove’ passion. Expect joint activations such as fan contests, in-stadium displays and digital content highlighting Ashok Leyland’s road-ready vehicles during IPL fever.

This sponsorship reinforces Ashok Leyland’s brand in a competitive EV shift, while boosting CSK’s revenue ahead of a packed IPL calendar.