Anukriti Malik Joins RPSG Lifestyle Media as Corporate Communication and Social Media Lead

Anukriti Malik joins RPSG Lifestyle Media as lead for corporate communications and social media, bringing expertise in strategic campaigns and digital engagement to enhance the RP-Sanjiv Goenka Group’s media portfolio.

Anukriti Malik has joined RPSG Lifestyle Media as the lead for corporate communications and social media, bringing her extensive expertise to the RP-Sanjiv Goenka Group’s dynamic media arm. With a proven track record in strategic communication and digital engagement, Malik will drive brand storytelling, crisis management, and audience growth across platforms for properties like Sportskeeda and HT Media ventures.

Malik previously held senior roles at leading agencies, honing skills in integrated campaigns, influencer partnerships, and stakeholder relations. Her appointment strengthens RPSG’s focus on lifestyle content amid rising digital consumption in India. She joins at a pivotal time as the group expands into premium media experiences.

Reporting to the leadership team, Malik will spearhead social media innovations and corporate narratives to amplify RPSG’s lifestyle portfolio. Industry peers laud her ability to blend creativity with data-driven strategies, positioning her to elevate the group’s digital footprint. RPSG Lifestyle Media continues to invest in talent to rival global players.

RPSG executives welcomed Malik, stating her vision aligns with their goal of authentic audience connections in a fragmented media landscape.