AdLift Drives Organic Growth for Plum: A Full-Funnel SEO and Content Marketing Strategy
CE DESK 
AdLift partners with Plum to boost organic search visibility and traffic with a comprehensive SEO and content marketing strategy for India’s leading vegan skincare brand.
AdLift, a top digital marketing agency in the world and a part of Liqvd Asia, has been given the job of doing SEO and content marketing for Plum, India’s first 100% vegan, science-first skincare business. The goal of the partnership is to create a complete organic growth strategy that will help Plum’s online presence, bring in qualified visitors, and make it easier for people to find the brand through search engines.
The mission includes all aspects of SEO, such as technical audits, keyword optimization, content planning, and performance statistics. AdLift will also improve Plum’s content marketing strategy by using educational, value-driven stories that highlight the brand’s unique blend of science-backed actives and botanical elements that are good for Indian skin and hair.
Plum stands out in India’s crowded beauty and personal care market because it is committed to making products that are not tested on animals and are environmentally friendly. Prashant Puri, Co-founder and CEO of AdLift, talked about the relationship and said he was excited to work with a company that stands for “effective skincare with a conscience” and wants to catch important search moments in the consumer journey. A representative for Plum said that AdLift’s knowledge and strategic vision are a natural fit for their goal of making deeper, more meaningful digital-first connections.
This partnership adds to AdLift’s increasing list of D2C and e-commerce brands, showing that it is the best at performance-led SEO and high-impact content marketing in India.
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