CE DESK 
Adani Airports and Big FM transform terminals into storytelling hubs with ‘Safar Ke Humsafar’ No RJ Studio, reaching 2.91cr listeners.
Adani Group and Big FM have redefined airport travel through ‘Safar Ke Humsafar’, a multi-platform campaign blending radio, digital, and on-ground activations anchored in Adani’s ‘Hum Karke Dikhate Hain’ philosophy. Launched at Mumbai’s Chhatrapati Shivaji Maharaj International Airport, it turned transit spaces into vibrant storytelling hubs.
Kicking off with Adani’s brand film, 80+ Big FM RJs sparked nationwide conversations. Original content—reaction videos, travelogues, ‘Humans of Airport’ series—highlighted frontline staff across Ahmedabad, Jaipur, Guwahati, Lucknow, Mangalore, and Trivandrum airports. Reaching 2.91 crore listeners, it generated 21M+ digital views via BIG Live.
The highlight: ‘No RJ Studio’, India’s first on-ground radio setup in terminals, inaugurated by RJ Annu Kapoor. Travelers became on-air stars, sharing song requests, hacks, anecdotes—transforming waits into memorable broadcasts.
Ashit Kukian, Big FM CEO, called airports human story crossroads, with the studio amplifying private moments via radio’s connective power. The campaign humanized Adani Airports’ operations, fostering emotional bonds beyond infrastructure.
Big FM, India’s #1 network (23 stations), leverages 92.2M weekly reach for experiential marketing. Adani manages 7 major airports, prioritizing passenger-centric innovations. This phygital triumph sets benchmarks for brand-airport partnerships amid rising air traffic (15% YoY).
‘Safar Ke Humsafar’ proves radio’s live magic endures, making journeys participative.
