Rishabh Engineer joins JioStar as Associate Director – Acquisition & Strategy
CE DESK 
Rishabh Engineer has joined JioStar as Associate Director – Acquisition & Strategy, bringing over 9 years of experience across media rights acquisition, partnerships, licensing, content strategy and business development in the sports media ecosystem. Based in the Mumbai Metropolitan Region, Engineer will work on content acquisition and strategic partnerships for JioStar’s sports portfolio.
Most recently, Engineer served as Senior Manager – Partnerships & Acquisition at FanCode, after previously holding the role of Manager – Partnership & Acquisition. At FanCode, he was responsible for acquiring live and media rights across cricket, football, motorsport, kabaddi and other emerging sports, leveraging a network of international and domestic federations, media rights agencies and broadcasters. He also led licensing rights acquisition and servicing for FanCode’s e-commerce vertical, and drove revenue-generating deals through syndication and distribution partnerships.
Prior to FanCode, Engineer worked at Disney Star as Product Strategy & Partnerships, where he developed long-term content strategies with brands including Meta (Facebook & Instagram), YouTube, Snapchat, Twitter, Glance, ShareChat, Josh and Moj. He also worked on structuring an extensive digital content strategy for Star Sports to optimise reach, visibility and discoverability across social media platforms, and developed partnerships with 60+ fan communities and influencers to drive organic reach and engagement.
Earlier in his career, Engineer spent over 5 years at Star India / Star TV Network in roles including Senior Executive – Sports Events and Associate – Sports Events, working on properties such as the Hero Indian Super League, Premier League on Star Sports Select, Pro Kabaddi League and the Kabaddi World Cup. He also co-founded Sports Stock Exchange, a fantasy gaming platform recognised under the Start-Up India Program, between January 2020 and December 2021.
