Jitesh Chhabria promoted to Director – Media at Kinnect
CE DESK 
Jitesh Chhabria has been promoted to Director – Media at Kinnect (Omnicom Group), where he continues to lead media strategy and execution with a focus on performance marketing, programmatic and centralized buying. Based in Mumbai, Chhabria brings over 10 years of experience in digital marketing and media strategy, having worked across some of India’s leading media and performance agencies.
At Kinnect, he previously served as Associate Director (April 2024 – Present) and Media Group Head (November 2021 – April 2024), where he managed large-scale media portfolios and drove growth for key clients through data-led planning and optimisation. Prior to Kinnect, he held roles at Essence as Senior Media Planning Manager and Media Planning Manager, working on high-profile accounts including ZEE5, Bharti AXA and Rebel Foods. At Essence, he scaled ZEE5’s affiliate marketing budget from 10% to 50% by improving efficiency and filtering fraudulent subscriptions using AppsFlyer Protect 360 and the client’s CRM system.
Earlier in his career, Chhabria worked at Performics.Resultrix as Manager – Paid Media and Assistant Manager – Paid Media, managing campaigns across diverse biddable channels for clients such as DBS Treasures and digibank by DBS. He also spent time at iProspect as Assistant Manager – Paid Media and Management Trainee, executing and optimising campaigns across Google UAC, Search, Display, YouTube, Facebook, LinkedIn and Twitter for brands including PayPal, AMFI, Standard Chartered, Epson, Abbott and Kotak Bank.
