PEDIGREE taps KL Rahul to talk about dogs’ digestive health
CE DESK 
PEDIGREE, India’s leading dog food brand from Mars Pet Nutrition, has launched PEDIGREE Healthy Belly, a new complete and balanced food for adult dogs developed to support healthy digestion, and tapped Indian cricketer KL Rahul to front the accompanying campaign. The product brings together belly-friendly ingredients such as pumpkin and sweet potato, highly digestible proteins from chicken and egg, and prebiotics and fibres that help promote optimal digestion, increase good gut bacteria and support the immune system.
The campaign uses the relatable subject of a dog’s bowel habits to highlight the importance of digestive health to pet parents, encouraging them to pay closer attention to this aspect of their dog’s wellbeing. A dedicated brand film features KL Rahul and his dog, using humour and everyday pet-parent realities to introduce PEDIGREE Healthy Belly as a nutritional solution designed to support canine gut health. The launch is also supported by a Healthy Belly microsite to help pet parents understand canine digestive health and the role appropriate nutrition can play in supporting it.
“Anyone who lives with a dog knows how closely you pay attention to their health and everyday behaviour. Digestive health is an important part of their overall wellbeing, and nutrition can play a significant role in supporting it. As an athlete, I understand how much the right nutrition matters to energy, health and performance. PEDIGREE Healthy Belly makes it easier for pet parents to understand and support this important aspect of their dog’s wellbeing.”
— KL Rahul, Brand Campaign FaceÂ
“PEDIGREE Healthy Belly is built on one honest pet-parent truth, you may have a hundred worries, but your dog’s number two is always number one. From chewed-up shoes to muddy furniture, raising a dog comes with its share of challenges. But the moment their tummy seems off, every other worry pales in comparison. The campaign turns this familiar, slightly unglamorous reality into a playful reminder that a healthy dog begins with a healthy belly.”
— Shyam Nair, Executive Creative Director, 22feet (Omnicom Advertising India)
The move comes as nearly one in four pet parents in India report digestive issues with home-cooked meals, underscoring the need for tailored, complete nutrition that supports gut health.  With the Healthy Belly line including India’s first belly-shaped kibble PEDIGREE is positioning itself at the intersection of functional pet nutrition and mainstream pet care conversations, using a high-profile sports star to normalise discussions around dogs’ digestive health.Â
