Dhawal Prajapati appointed Sales Head at Dialstar Digital
CE DESK 
Dhawal Prajapati has been appointed Sales Head at Dialstar Digital, bringing over 13 years of experience in media planning, buying, performance marketing and integrated campaign management across leading agencies and brands. In his new role, he is expected to lead client acquisition, revenue growth and strategic partnerships, leveraging his background in data-driven marketing, programmatic advertising and ROI optimisation.
Prajapati most recently served as Associate Vice President at dentsu X (July 2025 – February 2026), where he led integrated media strategies across platforms, managed end-to-end campaign execution and drove innovation through data-led planning and performance optimisation. Prior to that, he was Business Director – West at iCubesWire (August 2023 – June 2025), overseeing P&L ownership and business growth for West India operations, leading performance marketing and media strategy initiatives, and strengthening client partnerships through strategic insights and customised marketing solutions.
Earlier in his career, Prajapati held senior roles at Mindshare as Planning Director and Senior Director – Digital (June 2022 – July 2023), where he spearheaded strategic initiatives to expand the agency’s footprint in Western India, drove client acquisition and retention, and mentored cross-functional teams to deliver integrated media campaigns. He also spent over four years at Isobar as Associate Director – Media Buying and Associate Media Director (June 2017 – October 2021), managing media buying of more than ₹500 crore across clients, delivering savings of over 20%, and translating data into actionable media strategy recommendations.
Prajapati’s experience spans digital planning, media buying, SEM, SEO, performance campaigns, influencer marketing, programmatic advertising and client leadership, with a track record of handling high-value accounts across banking, mutual funds, real estate, media and entertainment. He holds a Bachelor of Mass Media (Advertising) from CHM College, Mumbai, a Master in Marketing Management from K.J. Somaiya Institute of Management Studies and Research, and has completed a Professional Certificate Programme in AI-Powered Digital Marketing for Performance & Growth from IIM Kozhikode (2026).
