CE DESK 
Samantha Ruth Prabhu co-founds Mile Collective, a comfort-first activewear and lifestyle brand designed for Indian bodies, blending wellness, movement, and everyday ease.
Actor and wellness advocate Samantha Ruth Prabhu has launched Mile Collective, a contemporary activewear and lifestyle brand co-founded with Harshita Motaparthi and Pravishta Nadella. The label champions “comfort-first” clothing designed specifically for Indian bodies and climates, bridging activewear and daily essentials with soft, breathable fabrics and intuitive silhouettes.
Evolving from Mile Active—launched in 2023 with just four products—Mile Collective expands into lifestyle territory. Prabhu joined as co-founder, drawn to its philosophy of intentional living and balance. “Movement isn’t just fitness for me,” she shared. “It’s about ease through the day. Mile became my daily habit—pieces that feel like a soft cloud yet stay snug.”
The debut OnTheGo collection features minimalist separates in charcoal and burgundy, transitioning seamlessly from workouts to travel and lounging. Harshita Motaparthi emphasized: “Mile was never about pushing harder. It’s about clothes that support your day without demanding compromise.”​
Positioned between gym wear and casual basics, Mile Collective targets modern women seeking functional, understated style. The launch campaign captures natural movement, reinforcing wellness-led design. With e-commerce rollout imminent, the brand aims to redefine activewear through lived-in comfort and cultural relevance.
